Dive into the world of branding with Ike Allred as he delivers a straightforward, no-nonsense guide to understanding branding beyond the basics. Ike strips away the complexity, starting with the historical roots of branding, and then delves into real-life brand examples to demystify why they work. This episode is an essential listen for anyone who's ever mistaken a brand for just a logo or struggled with the concept of branding. Ike’s clear, direct approach makes this a must for creative professionals seeking practical insights into branding's true essence.
